Wednesday, June 10, 2009


Ever wanted to take someone's pants right off them? Well Levi's is giving you the chance with their latest venture iSpyLevi's. Hundreds of pairs have been released onto the streets of Sydney (Melbourne and Wellington soon to follow), worn by Tweeting LEVI'S peeps...think you see someone in them? Just ask 'Are they LEVI’S®?’ and if you get the right person, they'll drop their pants and give them to you on the spot.

Follow them on twitter, with clues of their whereabouts released regularly and try to hunt them down for a free pair of 501s. Look out for high profile fashionistas and media types dropping their pants in the near future.

If there's no one in the f.j office in the coming weeks you'll know where we'll be!

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