Sunday, May 30, 2010

Hello Sydney

Sydneysiders, we are in town this week. Drop FJ a line if you'd like to catch up for a coffee.

Any tips on your favourite shopping spots? We always love some sneaky retail therapy between meetings!

And lastly, are there any locations you think we should be distributing to that we aren't already? Boutiques, cafes, hair salons etc! Distribution is totally free, just email us with an expression of interest.

Thursday, May 27, 2010

Bul Store Opening

Last night the girls from the FJ office dropped into the Bul store opening for a couple of drinks (and yummy nibblies).

We adored not only the clothes, but the shoes and bags were to die for. Really, really want these pieces. Might have to wait til next week though. Pay day was only yesterday and the funds are already looking a bit low.

We also had the pleasure of meeting the designer Virginia who looked absolutely stunning in Bul - not only a brilliant designer but the perfect brand ambassador. Such a sweetie too. Melbournians, definitely check out her store. Everyone else, jump on the website.

Level 3, Curtin House
252 Swanston St
t: 03 9663-0390

Wednesday, May 26, 2010

Frim N Frome Winter Warmer Sale!!

The gorgeous girls at Frim N Frome are celebrating the cooler days and darker nights and helping us all get prepared to brave the cold with a fabulous winter sale! Check out the Into Fashion trench below.....we love!

The in-store reductions start next Monday 31st May and run until the 12th June.
There will be up to 50% off all stock and 30% on new stock, jewelery excluded.

Wooo hoooo!!

The girls just received a new shipment of SASS and Fate this week and have a fabulous new range of winter jackets that will be sure to keep you warm all season long.

Hurry in to Shop 7/39, Phillips Arcade, Puckle St, Moonee Ponds (03) 9375 1117 and become their friend on Facebook (Frim N Frome).

We Want to Hear From You!

We are currently welcoming submissions for issue 98 of FJ - out 9th July. If you have something you'd like to contribute, drop a line.

Writers, photographers, stylists, designers - we want to hear from you!

In October, we will be celebrating our 100th edition. We are so excited! Have you got any suggestions as to how we should mark the occasion? Drop us a line or comment away!

Monday, May 24, 2010

Free Stuff!

Here's your chance to score some free frames from Jeepers Peepers ♥

They have 5 pairs of sunnies to giveaway to Fashion Journal fans. Click the link, sign up (all you have to do is 'like' them) and score some love from Jeepers Peepers and Fashion Journal. Winners announced on 15th June.!/pages/Jeepers-Peepers-Eyewear/151907812569?ref=mf

Jeepers Peepers
was founded in 2005 by Hamilton Remes in the UK and have been worn by the likes of Lily Allen, Paris Hilton, Sienna Miller and cool cats all over the world. Stocked by David Jones, Urban Outfitters, Topshop, Selfridges and selected boutiques.

Our pick for the ladies - Chloe in red @ $49.95. At that price you can afford to buy a few! And for the boys - Charlie @ $39.95 - bargain! (left to right)

Tuesday, May 18, 2010

Dore Embraces Australian Designers

Garance Dore, fashion illustrator, photographer, blogger and so so much more is exhibiting her new work in Melbourne until Sunday the 23rd of May.

This style icon has been commissioned to create a series of fashion illustrations to reflect the 2010 Winter collections of Australia's leading designers. The spirit of prominent designers such as Bettina Liano, Gorman, Zimmerman and Arthur Galan are apparent through Garance's care free illustrations. We absolutely adore them!

The ‘Winter with Westfield by Garance Dore’ exhibition is on display at Westfield Doncaster, 619 Doncaster Road.

Monday, May 17, 2010

Sydney Trip

Last week the FJ girls spent a couple of days in Sydney traipsing the streets checking out retailers and having countless coffees with clients. Not that we are complaining - we love visiting our Sydney friends.

I made a quick, sneaky purchase at at Lucette's boutique on William St Paddington on my way to a meeting - a cute drapey silk jacket with military inspired buttons. I can't find a pic of it on their online store, I'll have to take a pic soon. Lucette is stocked nationally (including David Jones stores).

If you live in Sydney or visiting check out their flagship boutique at 23 William Street
Paddington or shop online here:

Tuesday, May 11, 2010

Stuff We've Bought This Week

We thought we'd start a regular section where we share what we've bought for the week (all purchases big and small). Last week we discovered nellie& If you are a shoe lover (and who isn't really?!) this site is definitely one to check out. I've been on the look out for a pair of over the knee boots for the past month. After a few indiscretions of late where I've forked out a bit too much for shoes (whoops), I was looking for something that wouldn't break the bank.

I decided on the Danielle boots in black suede - they retail for $229.95 but if you subscribe to the mailing list before the 16th May and enter NELLIE10 at the checkout you get 10% off.

They arrived yesterday (super quick shipping) and come wrapped in the most adorable paper and in a cute shoebox.

Next on my winter wish list is this silk velvet dress from Lady Petrova. Love. I think I will be pulling out the credit card today...

Monday, May 10, 2010

'Street' Wise pick of the week: Winter in WA

Stand Clothing, the brand stemmed from Western Australia has released it's major range for the Autumn/Winter 2010. Originated in 2003 by Paul Fields and Orion Taylor, the label was actually born in Las Vegas and it's roots are apparent to this day

STAND is well known for its tailored fit, eye catching graphic tees, attention-to-detail garments and designer edge styles. Collection pieces can be worn for a day or night out on the town, to a rock show, sporting event, to a party…diversity is key. It’s expression through fashion and attitude! The latest collection provides some show-stopping Tees, dress shirts and an impressive cut of fleeced hoods, perfect for those cold, chilled-out Sundays down the pub. It caters for the whole wadrobe so get looking!!

Check out :
Tips for peeps that can't wait - go to for Stand Clothing online

Thursday, May 6, 2010

Bertie Blackman in issue 98!

Even though we were totally wrecked from getting issue 97 of to the printers at the start of this week we were so excited to do a shoot with Bertie Blackman on Wednesday . Here are a few behind the scenes shots. We are so excited to see this one in print - can't wait. Keep an eye out for it in our July issue.

Photographer: Emily Abay
Stylist: Elaine Marshall
Hair and Make-up: Monica Gingold


Looking for the perfect boot this winter? Look no further than Our picks are the Dottie ankle boot and the Danielle over the knee boot in black suede ♥ . Check them out in issue 98 of FJ. To recieve 10% off purchases until the 16th May all you need to do is 'Join the Club' and enter NELLIE10 at the checkout. Happy shopping!

Fashion Journal 98

The new issue of FJ is out tomorrow. Keep an eye out for it over the weekend. Here's a sneak peak of the cover so you know what to look out for ;)

Yesterday we did a shoot with Bertie Blackman for Issue 98, out 2nd July. So exciting! Keep your eyes peeled for behind the scenes shots.