Thursday, December 16, 2010

Merry May Day Market Christmas Sale!

On our recent trip up to Sydney we popped in to the uber cool May Day Market to check out their latest range and were super excited to find ourselves in the midst of a 30% Christmas sale!!

Get in now for last minute Christmas gifts for your loved ones, or yourselves!

466 Oxford St, Paddington, Sydney.
(02) 0360 0005

Wednesday, December 15, 2010

Beg and Choose again!

After the success of the Beggars & Choosers Pop-up Designer Market in Collingwood, Thread Den has invited the market to "pop-up" in their Fitzroy store. For a special pre-Christmas, two days only, you can grab a range of bargain designer summer basics from $10 to $50. Any two $30 pieces for $50 and any two $15 pieces for $25, and a great selection of designer printed and plain tees, singlets, singlet dresses and tops.
All Australian made of course. This Saturday and Sunday, 18 and 19 December during store opening hours. It's also the perfect opportunity to drop in to Thread Den to check out all our new summer stock. They have new menswear, womenswear and accessories, as well as a bunch of new vintage to fossick through. Thread Den has gift vouchers available for use on classes and in store and an amazing range of special little items for Christmas gifts - just in time!

Tuesday, December 7, 2010

Christmas Gift Inspiration

Stuck for Christmas gift ideas? Well the new release designs from Sue Sensi are sure to inspire, fusing symbolism and style to create unique and modern collection of jewellery that is as powerful as it is fashionable. Her new range of sterling silver bangles are adorned with an assortment of unique charms inspiring peace, love, hope, protection and faith. Each piece incorporates her signature eye charm thought to cast away negative energy from the wearer. These cute designs make for a great gift with real meaning!

Want to Work in Fashion?

Breakfast With Audrey is a newly launched, exclusive, online fashion community and e-magazine. Whether you want the latest runway news, inspiration from street style snaps or coverage of the latest event, with daily updates BWA readers will always be in the know.

Become a member of BWA and join other like minded fashionistas in contributing fashion advice and discussion topics from your own personal profile.

Members are also rewarded for their contribution with points- the more participation, the more points you earn. Budding fashion bloggers are encouraged to submit their articles from the latest celebrity Styles to their own Street Style snaps to earn more Audrey points. Contributors will also be rewarded with vouchers from My Clothes Horse to encourage your passion for fashion.

Budding journalists, BWA are also looking for regular, paid contributors to join their style savvy team. Send applications to

BWA is offering Fashion Journal readers the chance to win this striking Anubis Citrine Toned Quartz ring' RRP $130 by Enrapture Designs - simply fan BWA on their Facebook page or sign up to the site then comment below to be entered!

Monday, December 6, 2010

Get your Nique on - WAREHOUSE SALE!

It's a crazy time of year with festivals galore, Christmas parties and fun events every other night! With so much on and our wallets waining there's no better time for the Nique Warehouse Sale.

On this Thursday - Sunday you'll find samples, shoes, White label, bags and more; enough to kit you out for all the fun of the summer ahead!

14 Pearson St Richmond
Dec 9th - 13th

THURSDAY: 10am - 6pm
FRIDAY: 10am - 6pm
SATURDAY: 10am - 6pm
SUNDAY: 10am - 6pm
MONDAY: 11am - 5pm

And if you one of the first twenty trendsetters to hit up the sale on Thursday you'll receive a free White Label tee, so get on down early!

Sunday, December 5, 2010

Spoilt for choice at the Beggars and Choosers Market - this Sunday!

Join those in the know for Melbourne’s newest pop-up designer market giving you the low down on all things tops. A veritable who’s who of local designer one-offs, samples, seconds and short runs, Beggars and Choosers will have even the hippest of hipsters guessing what you’re wearing. With racks of $10 and $20 tops, and nothing over $50, this is one studio sale we hope will keep us well shod on more than one pop-up occasion.

Beggars & Choosers
Saturday and Sunday
11th and 12th of December
10am - 6pm
7 Waterloo Rd, Collingwood

Check out the facebook page in the lead up to the event for super give-aways!

Thursday, December 2, 2010

Daily Dose

For those of you shopaholics out their craving your next fashion hit, there's a new way to get that daily dose you crave. Daily Labels is the newest thrill for online shoppers, the concept is simple: every day one new item of clothing becomes available for purchase, and is 'on air' for twenty
four hours or until sold out.

Offering only Australia's top fashion designers, quality garments, edgy styling and very tempting prices there's a new potential purchase everyday. Keep an eye out for Daily Label exclusives that you won't find anywhere else.

Today until 12pm you can get these Pete Versus Toby printed tees and singlets for men and women.

Thursday, November 18, 2010

Reduce Reuse and Recycle for the New Year

If you're anything like me you probably have a wardrobe packed full of clothes you never wear, you know the ones, those shorts you swore you'd shrink into for summer and that dress that is so sheer it's almost transparent(but looks great with a slip or over leggings according to the shop assistant). Do you stare at your wardrobe with fashion mishaps, clothes you've outgrown and swing-tag-still-attached numbers looking back at you, wondering how on earth am I going to fit my brand new summer buys in there?

The answer is here my fashion fiends -
Hold a stall at Take 2 Markets, Melbourne’s premier recycled fashion event. Turn your trash into someone elses treasure and get some coin for your preloved items and mistake purchases.

The next market is being held Sunday 20th March at Hawthorn town hall and you can book a stall from Wednesday 1st December at 10am.

Get in quick because these are the hottest tickets in town, last time they booked out in under 2 hours (that's quicker than Big Day Out!). Visit
for more information.

And since you've cleared all this space in your cupboard you may as well check out some of the other stalls, who knows what cute vintage pieces, one-offs and designer finds might be waiting.

Sunday, November 14, 2010

Fashion Journal 100th Edition Party

A big thanks to all our sponsors, everyone who came & all those people who helped us get to 100 issues

Fashionistas and fashion-misters flocked to the heart of Fitzroy Street, St Kilda to the luscious and brand spanking new venue Pretty Please. Welcomed with Capi fruit soda & 666 Vodka cocktails that kept flowing all night, everyone got a bit silly with Kirin Beers and Four Sisters Wines also helping to quench thirsts.

The head turningly handsome crowd danced the night away to music from the equally as handsome DJ's - Generik, The Bad Cats and Post Percy who played a retrosexual mix of party hymns that transformed even the highest heels into dancing shoes.

The hottest chick on the night came in mini pequeno burgers, wraps and other moreish morsels thanks to Nandos catering. Dessert included a delicious array of Trampoline gelato with flavours like passionfruit, blood orange and chocolate hitting our lips.

It was 100 issues in the making and a night that's sure to be remembered for the next 100 issues to come!

Look out for the photos in the next edition of Fashion Journal out December 3rd or go to to see the photos now!

Retro Queen

Rockabilly became popular in the 50s because of its sexy, laid-back style. Sixty years later and it's still gracing our streets and there is a new store in town for your favourite pin-up threads.

You can try to sew a tulle petticoat and irresistible cherry dress but as the owner of Gasoline Queen, Natasha Sayers, found, it's not that easy! Instead we suggest you step away from the sewing machine and head to Gasoline Queen at 25 Bridge Rd, Richmond, Melbourne, to browse affordable and good quality psychobilly, rockabilly and pin-up trends for gals and guys.

Gasoline queen stocks labels from the US, Mexico, the UK and Australia. Their super range includes clothing, accessories, shift knobs, shrunken heads, day of the dead figurines, prints and homewares. So if you’re feeling like a bit of a change, pop on in to get yourself kitted out with a new rad look! (03) 9427 9024. Open Tuesday – Sunday.

Thursday, November 11, 2010

Be as quirky as you want in 2010

A quick Google search informed me of the best shopping destinations in Sydney, or so they say. The Queen Victoria Building, The Strand Arcade and Skygarden were the top rankers, but here at FJ we've got another place up our sleeves. Best of all you won't end up looking like you've walked out of a chain store advertisement.

Love 2010 is an initiative by the 2010 Business Partnership and City of Sydney to shop on 'The Other Side of Sydney' and make Darlinghurst and Surrey Hills your new shopping destination. We're completely on board with this initiative as we can't get over the fact that in one short stroll we can find a whip, a pair of Aussie Bums for our boyfriends, become a 40s Vargas girl, indulge in spandex and leather, or become a nostalgic retro princess. To learn more about the freaky yet strangely fabulous shopping in postcode 2010 then head to

Pictured above - The Other Side Launch. Images Tim Levy

Thursday, October 21, 2010

Spring Racing Style at Vivid Chadstone

What a Friday!! :)

The FJ girls have just been down to check out the venue for the FJ #100 party - Pretty Please in St Kilda. Cannot wait for the big event - November 10. And we also cannot wait to see our 100th edition on the street! Keep an eye out over the weekend and early next week when we'll be in stores, salons, boutiques, cafes and bars throughout the country and check out NOW to get a first look.

With a day like today we can't help but get excited for Spring Racing and we're loving the kaleidoscope of colour that has arrived in-store at Vivid Chadstone, just in time for Racing Season!! With the races just around the corner, the time is upon us to pick out the perfect dress, shoes, accessories and the all important fascinator, and Vivid ticks all the boxes with their impressive selection.

With stunning pastels, pinks, purples, corals and more, Vivid is the Spring Racing destination for any fashionista wanting to express their style in the season’s hottest hues. Featuring some of Australia’s brightest design talent such as Rachel Gilbert, Ruth Tarvydas, Anna Campbell, Razak, Natasha Gan and many more, as well as the most in-demand boutique brands such as Wish, KUKU, Truese and Sumahki, head down and pick out that winning outfit. Check out the girls below enoying the races in their gorgeous Vivid dresses!

You can check out Vivid in FJ #99 or check out their Facebook page

Now go out and enjoy the sunshine!!

Wednesday, October 20, 2010

Handmade heaven at the North Melbourne Market's Spring Fling - this Sunday!

Run monthly in the Lithuanian Club at 44 Errol St, North Melbourne, The North Melbourne Market is a veritable gold mine of never to be seen again vintage, local designer and hand made products. Appearing for four hours on a Sunday, the returning from whence it came, the North Melbourne Market is a floor-to-ceiling bonanza.

And this week is the annual Spring Fling.

North Melbourne Market is a rockstar market; stalls were sold out by dawn on application day. And this is why it continues to gain popularity in the underground market circles. Underground is not too far from the truth. With a labyrinthine journey through the ballroom, the famous “Underbelly” lobby, the upstairs, the downstairs and the in-between, it's a trip not short on surprises.

Pop in to chat with the designers, play with their precious offerings and pick up some handmade delights. Spend hours wandering the stalls that sell vintage fabrics and clothing, sweet treats, local designer clothing, kids head-to-toe cute stuff, handmade jewellery, homewares, artists’ creations and other particularly and peculiarly unique things you’ve never seen before. Divine!

The market is open 10am - 2pm and entry is $2.

See you there!!


Tuesday, October 5, 2010

Fashion on the Farm

Yesterday the FJ team trekked out to Gembrook to a location more fit for gumboots than stilettos! Photographer Ed Purnomo led the herd to a setting of tractors, trucks and hay bails – bringing city chic to the country, with a bunch of cows as our eager audience.

Catherine D from Scene Models made the perfect little girl on the prairie battling spider infested trucks, hay bails and climbing in crates of potatoes to get the perfect shot. Thanks to stylist Jam Baylon for creating the farmer-esque fashions, Jamie and Joel from Xiang for their scarecrow hair styling and Monica for her magnificent make-up.

Monday, October 4, 2010

Lust Have Summer Handbags from Her Ego

This summer, the Her Ego Carnivale Summer Range takes the plunge into deep-water blues, starry-night blacks and delicious ice-cream ivory.

Studs and chains remain de rigueur and are interwoven into the fabric of the leather to feature unobtrusively.

Elephant-patterned sheep leather is prominent this summer in several styles, which is so luxurious it feels like the softest of fabrics.

Blue and black denim acid-looks are shades of summer in this must-have style.

But you can always trust the Her Ego brand to remain true to its boho origins, now flavoured with luxurious fabrics and outstandingly sensual leathers.

The Her Ego Carnivale Summer Range also comprises a new look nautical denim everyday bag, perfect for those warm summer days at the beach!

To view the full range check out and for stockist enquiries phone (03) 9840 2939.

Sunday, October 3, 2010

In Love With Lavallièr

In issue 99 we featured Lavallièr's unique hand-made porcelain pieces, ornate pendants, delicately patterned rings and cute-as-a-button brooches.

Lavallièr lovers can purchase these items and more from the new online store at

Lavallièr can also be found at Incube8r, Lisson Yarn, Kids in Berlin and I Dream a Highway or catch designer Laureen Lansdowne at the Finders Keepers markets at Docklands, Melbourne on Saturday 9th and Sunday 10th of October

For more stockist information visit

Wednesday, September 29, 2010


Street wear with attitude has landed, sneak a peek at some behind the scenes footage of the upcoming men's and women's summer range by ONEBYONE. The shoot took place amongst a bunch of old aeroplanes and will give you a taste of the amazing prints, cuts and styles that will be flying out of stores this Summer.

You can check out ONEBYONE in the next edition of FJ or view their Summer catalogue now.

Master Makeup

Today the FJ team indulged in a Master Makeup class with makeup artist Dean Nixon. Dean has over fourteen years experience in the fashion and cosmetic industries, and a celebrity clientele list that includes Delta Goodrum, Kristy Hinze, Miranda Kerr and Elizabeth Hurley. After a two hour makeup session learning the tricks of the trade we left feeling just as glamourous as the models and celebrities Dean usually works with.

Dean tailored the class to each individual person, picking colours to match our unique complexions and special techniques that enhance our own special features. We brought along our own makeup collections and tools so we could learn how to work better with what we've already got. Sheepishly we emptied our makeup cases to reveal years of bad makeup habits, including my foundation brush which unbeknown to me would be more effective in beating someone than actually applying foundation!

We then bared face for our colleagues, scrubbing off the veil we wear everyday and hydrating our skin. Dean started these classes so he could share his passion and knowledge with everyday women like us, he's not trying to sell us anything so we actually listen when he recommends we purchase a primer. Now our canvas is primed we can begin work on the masterpiece! Starting off with a more natural daytime look, Dean shared product tips and specialised application techniques to ensure flawless skin. We then worked our look into something more bold for night when Dean taught us foolproof steps for the perfect smoky eye.

We all left with radiant skin and a new head turning look, each person different from the rest, with a shopping list in mind and a new outlook on our habitual morning makeup routine. I vow to buy a primer, hydrate my skin, colour match my foundation, clean my brushes, use a splash of colour and thou shalt never sleep in my makeup again – no matter how big a night I've had!

Want to have a makeup masterclass of your own? Visit

Thursday, September 23, 2010

The Latest Trends From Italy

Italy is the home of all things fashionable and there is nothing more in vogue right now than taking an interest in culture and the arts! The Lavazza Italian Film Festival brings us one step closer to the city of love and it's happening this year in Melbourne from September 22 until October 10. Presented by Palace Cinemas it features a diverse range of the best, new Italian Cinema. A complete Italian experience with barista-made coffee, limoncello cocktail or glass of vino rosso, This is your only chance to see the latest and greatest Italian movies at your local Palace Cinema. We're giving our FJ Blog readers the chance to win double passes to this event valued at $36. Bellissimo! To win just tell us your Italian style romance stories (keep it clean please!)

For more information on films and screening times visit

Tuesday, September 21, 2010

Spring Racing Fever

Spring has finally arrived and that means racing season is just around the bend. As the horses come out so do the fashions and let's face it we don't go to see the racing! Only a few weeks till the festivities kick off so time to start thinking about outfits.

With design
ers like State of Georgia, This is Genevieve, Toi Et Moi, Stussy, May, Finders Keepers and The Cassette Society, the Estelle shop is a must visit for any Spring Racing fashionista. Estelle, a milliner by trade also has an amazing range of handmade headpieces adorned in vivid colours, feathers and flowers that are sure to turn heads on the field. Estelle creates each amazing piece herself and will help you show your true character and expression during the spring racing season.

To check out these beautiful Spring Racing fashions visit the Estelle Store 382 Smith Street, Collingwood, Melbourne

(03) 9004 1821

Thursday, September 9, 2010

Back Pocket Giveaway

Throw away the hamburger wrapper, burn the old receipts and get yourself a killer style with a wallet to bless your pockets with good fortune. Gone are the days of carrying around a brick in your back pocket as a bulging ass is not a good look. It’s all about slim for the new age sophisticated cat and the Monk Wallet is just the ticket!

Monk Wallets are happy to give-away some genuine soft leather beauties to our FJ readers. 3 different styles (Flip, Cuban, Colombian) are available with your choice in colours (value $150+). Just tell us: where you think lost your last wallet, for your chance to win another.

All Monk Wallets are available at: &

Saturday, September 4, 2010

New Issue Out Now!

Issue 99 of FJ is now on the streets around the country. Keep your eyes peeled and grab one from your local shopping centre, fashion boutique, hair salon or cafe.

For stockists in your area contact

Cover shot:
Photographer: Mariah Jelena
Stylist: Elaine Marshall
Hair and Make-up: Veronika Moreira
Model: Saasha @ Chadwick
Saasha wears: Minty Meets Munt top and pants, Yamilla Guedez necklace and Cat Hamill bracelets.

Thanks team!

Tuesday, August 24, 2010

Men, Men, Men

Here are some happy snaps while shooting our men's shoot for issue 99. Thanks to the team from Academy for Men:

Photographer: Benn Wood represented by Studio Arts
Stylist: Joel Piccinini represented by Studio Arts
Hair: Jaimie Richardson represented by Studio Arts
Talent: Daniel Love scouted by Academy for Men & Mr Bugly

Issue 99 is out next Friday, 3rd September. Make sure you look out for it!

Monday, August 23, 2010

It's Nearly that Time Again.....

Here's a little sneak peak behind the scenes of our spring racing shoot - due to be published in issue 99 of FJ, out 3rd September.

Thanks to the awesome team!

Photographer James Pipino represented by DLM
Fashion Stylist Amber Renae
Fashion assistant Bree White
Hair and Makeup Lou McLaren
Talent: Kate Peck from Giant,
Nikki Thot from FRM

Saturday, August 21, 2010

Little Red

Last week we had so much fun shooting with Little Red. Look out for them in issue 99 of FJ and check out their album which is out soon - can't wait!

Thanks to the wonderful team:
Photographer: Ed Purnomo
Stylist: Jam Baylon
Grooming: Monique Gow
Talent: Little Red

Wednesday, August 18, 2010

Steve Madden Store Opening

Last Saturday the FJ team and our friends from BeatTV attended the Steve Madden store opening at Doncaster.

Left: The awesome goodie bags were a massive hit!

BeatTV caused a stir with their general randomness and filmed this week's episode at the opening. Check it out here: There's a bit of something for everyone - cross dressing, shoes, music, meaningless dribble and politics.

Left: Dan from Beat TV getting his make-up done by the lovely girls at Gorgeous Cosmetics

Below left: Nick from Beat TV with Mattia from Steve Madden

At the opening lots of gorgeous young hopefuls turned up to enter the Steve Madden and FJ model search. The winner, who will be announced next week will win a double page photo shoot in the September issue of Fashion Journal.

Big thanks also to our awesome FJ photographer Ed Purnomo!

Below: Some of the beautiful contestants, Keep an eye on the Steve Madden facebook page to see all the model search entrants.

Monday, August 9, 2010

Neisha Clothing - One Love Summer

Melbourne’s own cult boutique label NEISHA is launching its new summer collection ‘One Love’ in conjunction with Campari House for Melbourne Spring Fashion Week on September 1st.

Inspired by designer Neisha Smith’s travels in Gambia and Senegal, ‘ONE LOVE’ is a vivid and
bold tribute to the spice and colour of West Africa, promising a fresh burst of vitality for Melbourne’s streets this summer.

In keeping with the African vibration, the gorgeous sounds of local vocalist Aminata Doumbia and soul shaking moves from dancer Tariro will acompany the show, which will also feature footwear by Carissa Taramoeroa. It is a show not to be missed!

Featured fabrics from ‘ONE LOVE’ have been hand-dyed in Gambia and Senegal with 5% of all sales going towards building sustainable artistic business for the Bakau, Gambia community.

For more information on this stylish label doing great things for the Gambian community visit or contact Neisha at on 0416 147 365. You can also check out her full collection at