MSFW The Naked Truth

OOOH Melbourne Spring Fashion Week is just around the corner and my oh my, w are getting excited! The events, the parties and the city celebrating all things fashion!
To kick start the week The Naked Truth is hosting an event to showcase what really goes on behind the scenes of a fashion shoot. expect an intimate backstage visual spectacle combining fashion, art and entertainment whilst promoting a new generation of talented Melbourne designers, models, photographers and stylists.
the designer lineup is as follows:
OC OSCARCALVO
MISS LYNDEL YEO
LEOPOLD
RISTEFSKYMACHEDA
DANIELA ORLANDO
ELLY LOUISE
MLY BLACK LABEL
JOSUA ANDREAS
DIVING BELLE
Dress for the red carpet and help a good cause.
Enjoy a delicious Chambord cocktail and scrumptious canapés on arrival and the first 200 guests will receive luxury VIP goodie bags valued at over $200.
THE NAKED TRUTH door prize will attract everyone’s gaze, the SLK-Roadster
direct from the Mercedes-Benz Dream Factory for a weekend and a first gear
track day for young licensed drivers.

Entry is $15 and going to a good cause of course - AIDS Trust of Australia

Eco-Friendly is the New Black

This winter the world’s most definitive denim brand Levi’s is going eco-friendly with their new footwear collection, Levi’s Red Tab Shoes. The range offers females fresh designs to cover all bases from sequined flats to leather ankle boots. While the Levi man can choose from dapper dress shoes and sneakers. Levi’s is embracing sustainable fashion and releasing re-used jeans shoes in high and low top designs. To create these exceptional shoes two pairs of pre-loved authentic Levi jeans are re-worked encompassing the original features of the jeans down to the belt loops, watch-pocket and buttons. The re-used jeans shoes are a unique, genuine cult fashion item and no two pairs are the same. The footwear range is available through Myer and other leading stockists.

Par Avion

It's Springtime at Sportsgirl

Sportsgirl is getting the FJ office excited for summer, with images of its two new concept ranges making their way to us today.

Check out Le Blue- filled with tie-dye, embellished maxis and fringing- and Par Avion- a homage to Paris in the spring time, complete with lace, florals and stripes.

Tres chic!

Le Blue:

Fashion Journal #92 OUT NOW!

Check our the latest spring trends
Discover some of Melbourne best kept secrets
Save money with our recession dressing tips
All the best beauty looks for spring

Grab a copy in store now!

Volunteer for fashion week!

Ever wanted to see what goes on behind the scenes at fashion week? Well Melbourne Spring Fashion week wants you to be a part of the action.

Volunteers are wanted to help out with all the different facets of the festival: be an usher at Melbourne Town Hall, help the models get dressed backstage, or be the one who packs the amazing gift bags.

Energy and enthusiasm is essentail and the festival runs from the 1st until the 6th of September.
For more info and to register your interest go to artsevents.com.au

Hope to see you all there!

Cloud 19

Australia is home to some of the most exciting and original designers in the world at the moment and the upcoming Victorian State Design Festival will give you a chance to discover our stars of tomorrow.

As part of the State Design Festival, 1000 £ BEND (361 Little Lonsdale St, Melbourne) will hold the Cloud 19 exhibition from Saturday the 18th of July until the 25th of July. This exciting exhibition will showcase design creations from over 40 upcoming and established designers from Melbourne and Sydney.

"Cloud 19 represents ‘Not One Style Religion’ but a futuristic landscape of 15 design disciplines fused with electronic music." (http://www.cloud19.com.au/)

Opening night will be held on Saturday 18th of July and doors will be open from 6pm to 9pm and entry is FREE (though donations are welcome)

So make sure you pop down and support our local talent!