Fashion Journal

We Have Moved

2011-09-14T18:28:00.000-07:00

Keep up-to-date with all the FJ news at fashionjournal.com.au

Bling in the new year!

2011-01-10T14:40:00.000-08:00

Breakfast with Audrey, the new and exclusive online fashion community and e-mag are offering one lucky FJ reader the chance to win this amazing knuckle duster Anubis Citrine Toned Quartz ring' RRP $130 by Enrapture Designs.

Whether you're after to the minute style secrets, the hottest catwalk trends or snaps from all the most popular events, BWA will ensure their readers have the latest and greatest fashion at their fingertips.

All you need to do to enter is become their fan on facebook or sign up to their site and comment below when you have done so.

Entries close THIS FRIDAY (14/01). So get in quick for your chance!

http://www.breakfastwithaudrey.com.au/

Get lost in THIS revolution

2011-01-09T15:27:00.001-08:00

Whilst on hols we discovered some amazing new labels and just have to tell you about a few of our faves!

LOST REVOLUTION presents their debut collection 'Dark Matter', highlighting nature's opposing forces of light and dark. Utilising the uniqueness of indivually chosen crystal, Lost Revolution designs meld time honoured, oxidised, hand crafted silver, with raw luminous crystal shards and black diamonds to create an empowering statement.

With a background in fashion design and a meticulous eye for detail, designer Hannah Smith and Lost Revolution draw inspiration from the Earth's own raw, organic creations to produce a textural mix of beautiful jewellery for those who demand quality, detail and timeless wearability.

We LOVE the globes necklace and celestial rings (pictured).

Lost Revolution invites you to view it's limited edition 'Dark Matter' collection now at www.lostrevolution.com.au and select a piece to compliment your own style. For the latest news like the label at http://www.facebook.com/pages/Lost-Revolution/132666783424185

The entire FJ team is back next week and we have some exciting online action planned for 2011 so keep your eyes peeled.

Happy New Year!!xx

Merry May Day Market Christmas Sale!

2010-12-16T21:42:00.000-08:00

On our recent trip up to Sydney we popped in to the uber cool May Day Market to check out their latest range and were super excited to find ourselves in the midst of a 30% Christmas sale!!

Get in now for last minute Christmas gifts for your loved ones, or yourselves!

MAY DAY MARKET
466 Oxford St, Paddington, Sydney.
(02) 0360 0005
maydaymarket@hotmail.com

Beg and Choose again!

2010-12-15T18:37:00.000-08:00

After the success of the Beggars & Choosers Pop-up Designer Market in Collingwood, Thread Den has invited the market to "pop-up" in their Fitzroy store. For a special pre-Christmas, two days only, you can grab a range of bargain designer summer basics from $10 to $50. Any two $30 pieces for $50 and any two $15 pieces for $25, and a great selection of designer printed and plain tees, singlets, singlet dresses and tops.

All Australian made of course. This Saturday and Sunday, 18 and 19 December during store opening hours. It's also the perfect opportunity to drop in to Thread Den to check out all our new summer stock. They have new menswear, womenswear and accessories, as well as a bunch of new vintage to fossick through. Thread Den has gift vouchers available for use on classes and in store and an amazing range of special little items for Christmas gifts - just in time!

www.threadden.com

Christmas Gift Inspiration

2010-12-07T19:44:00.000-08:00

Stuck for Christmas gift ideas? Well the new release designs from Sue Sensi are sure to inspire, fusing symbolism and style to create unique and modern collection of jewellery that is as powerful as it is fashionable. Her new range of sterling silver bangles are adorned with an assortment of unique charms inspiring peace, love, hope, protection and faith. Each piece incorporates her signature eye charm thought to cast away negative energy from the wearer. These cute designs make for a great gift with real meaning!

Want to Work in Fashion?

2010-12-07T16:24:00.000-08:00

Breakfast With Audrey is a newly launched, exclusive, online fashion community and e-magazine. Whether you want the latest runway news, inspiration from street style snaps or coverage of the latest event, with daily updates BWA readers will always be in the know.

Become a member of BWA and join other like minded fashionistas in contributing fashion advice and discussion topics from your own personal profile.

Members are also rewarded for their contribution with points- the more participation, the more points you earn. Budding fashion bloggers are encouraged to submit their articles from the latest celebrity Styles to their own Street Style snaps to earn more Audrey points. Contributors will also be rewarded with vouchers from My Clothes Horse to encourage your passion for fashion.

Budding journalists, BWA are also looking for regular, paid contributors to join their style savvy team. Send applications to editorial@breakfastwithaudrey.com

BWA is offering Fashion Journal readers the chance to win this striking Anubis Citrine Toned Quartz ring' RRP $130 by Enrapture Designs - simply fan BWA on their Facebook page or sign up to the site then comment below to be entered!

Get your Nique on - WAREHOUSE SALE!

2010-12-06T20:22:00.000-08:00

It's a crazy time of year with festivals galore, Christmas parties and fun events every other night! With so much on and our wallets waining there's no better time for the Nique Warehouse Sale.

On this Thursday - Sunday you'll find samples, shoes, White label, bags and more; enough to kit you out for all the fun of the summer ahead!

14 Pearson St Richmond
Dec 9th - 13th

THURSDAY: 10am - 6pm
FRIDAY: 10am - 6pm
SATURDAY: 10am - 6pm
SUNDAY: 10am - 6pm
MONDAY: 11am - 5pm

And if you one of the first twenty trendsetters to hit up the sale on Thursday you'll receive a free White Label tee, so get on down early!

nique.com.au

Spoilt for choice at the Beggars and Choosers Market - this Sunday!

2010-12-05T20:20:00.000-08:00

Join those in the know for Melbourne’s newest pop-up designer market giving you the low down on all things tops. A veritable who’s who of local designer one-offs, samples, seconds and short runs, Beggars and Choosers will have even the hippest of hipsters guessing what you’re wearing. With racks of $10 and $20 tops, and nothing over $50, this is one studio sale we hope will keep us well shod on more than one pop-up occasion.

Beggars & Choosers

Saturday and Sunday

11th and 12th of December

10am - 6pm

7 Waterloo Rd, Collingwood

Check out the facebook page in the lead up to the event for super give-aways! http://www.facebook.com/event.php?eid=180860081927807

Daily Dose

2010-12-02T14:35:00.000-08:00

For those of you shopaholics out their craving your next fashion hit, there's a new way to get that daily dose you crave. Daily Labels is the newest thrill for online shoppers, the concept is simple: every day one new item of clothing becomes available for purchase, and is 'on air' for twenty
four hours or until sold out.

Offering only Australia's top fashion designers, quality garments, edgy styling and very tempting prices there's a new potential purchase everyday. Keep an eye out for Daily Label exclusives that you won't find anywhere else.

Today until 12pm you can get these Pete Versus Toby printed tees and singlets for men and women. www.dailylabels.com.au

Reduce Reuse and Recycle for the New Year

2010-11-18T18:45:00.000-08:00

If you're anything like me you probably have a wardrobe packed full of clothes you never wear, you know the ones, those shorts you swore you'd shrink into for summer and that dress that is so sheer it's almost transparent(but looks great with a slip or over leggings according to the shop assistant). Do you stare at your wardrobe with fashion mishaps, clothes you've outgrown and swing-tag-still-attached numbers looking back at you, wondering how on earth am I going to fit my brand new summer buys in there?

The answer is here my fashion fiends - Hold a stall at Take 2 Markets, Melbourne’s premier recycled fashion event. Turn your trash into someone elses treasure and get some coin for your preloved items and mistake purchases.

The next market is being held Sunday 20th March at Hawthorn town hall and you can book a stall from Wednesday 1st December at 10am.

Get in quick because these are the hottest tickets in town, last time they booked out in under 2 hours (that's quicker than Big Day Out!). Visit www.take2markets.com.au for more information.

And since you've cleared all this space in your cupboard you may as well check out some of the other stalls, who knows what cute vintage pieces, one-offs and designer finds might be waiting.

Fashion Journal 100th Edition Party

2010-11-14T16:45:00.000-08:00

A big thanks to all our sponsors, everyone who came & all those people who helped us get to 100 issues

Fashionistas and fashion-misters flocked to the heart of Fitzroy Street, St Kilda to the luscious and brand spanking new venue Pretty Please. Welcomed with Capi fruit soda & 666 Vodka cocktails that kept flowing all night, everyone got a bit silly with Kirin Beers and Four Sisters Wines also helping to quench thirsts.

The head turningly handsome crowd danced the night away to music from the equally as handsome DJ's - Generik, The Bad Cats and Post Percy who played a retrosexual mix of party hymns that transformed even the highest heels into dancing shoes.

The hottest chick on the night came in mini pequeno burgers, wraps and other moreish morsels thanks to Nandos catering. Dessert included a delicious array of Trampoline gelato with flavours like passionfruit, blood orange and chocolate hitting our lips.

It was 100 issues in the making and a night that's sure to be remembered for the next 100 issues to come!

Look out for the photos in the next edition of Fashion Journal out December 3rd or go to beat.com.au to see the photos now!

Retro Queen

2010-11-14T14:48:00.000-08:00

Rockabilly became popular in the 50s because of its sexy, laid-back style. Sixty years later and it's still gracing our streets and there is a new store in town for your favourite pin-up threads.

You can try to sew a tulle petticoat and irresistible cherry dress but as the owner of Gasoline Queen, Natasha Sayers, found, it's not that easy! Instead we suggest you step away from the sewing machine and head to Gasoline Queen at 25 Bridge Rd, Richmond, Melbourne, to browse affordable and good quality psychobilly, rockabilly and pin-up trends for gals and guys.

Gasoline queen stocks labels from the US, Mexico, the UK and Australia. Their super range includes clothing, accessories, shift knobs, shrunken heads, day of the dead figurines, prints and homewares. So if you’re feeling like a bit of a change, pop on in to get yourself kitted out with a new rad look! (03) 9427 9024. Open Tuesday – Sunday.

Be as quirky as you want in 2010

2010-11-11T17:20:00.000-08:00

A quick Google search informed me of the best shopping destinations in Sydney, or so they say. The Queen Victoria Building, The Strand Arcade and Skygarden were the top rankers, but here at FJ we've got another place up our sleeves. Best of all you won't end up looking like you've walked out of a chain store advertisement.

Love 2010 is an initiative by the 2010 Business Partnership and City of Sydney to shop on 'The Other Side of Sydney' and make Darlinghurst and Surrey Hills your new shopping destination. We're completely on board with this initiative as we can't get over the fact that in one short stroll we can find a whip, a pair of Aussie Bums for our boyfriends, become a 40s Vargas girl, indulge in spandex and leather, or become a nostalgic retro princess. To learn more about the freaky yet strangely fabulous shopping in postcode 2010 then head to www.love2010.com.au

Pictured above - The Other Side Launch. Images Tim Levy

Spring Racing Style at Vivid Chadstone

2010-10-21T22:22:00.000-07:00

What a Friday!! :)

The FJ girls have just been down to check out the venue for the FJ #100 party - Pretty Please in St Kilda. Cannot wait for the big event - November 10. And we also cannot wait to see our 100th edition on the street! Keep an eye out over the weekend and early next week when we'll be in stores, salons, boutiques, cafes and bars throughout the country and check out www.fashionjournal.com.au NOW to get a first look.

With a day like today we can't help but get excited for Spring Racing and we're loving the kaleidoscope of colour that has arrived in-store at Vivid Chadstone, just in time for Racing Season!! With the races just around the corner, the time is upon us to pick out the perfect dress, shoes, accessories and the all important fascinator, and Vivid ticks all the boxes with their impressive selection.

With stunning pastels, pinks, purples, corals and more, Vivid is the Spring Racing destination for any fashionista wanting to express their style in the season’s hottest hues. Featuring some of Australia’s brightest design talent such as Rachel Gilbert, Ruth Tarvydas, Anna Campbell, Razak, Natasha Gan and many more, as well as the most in-demand boutique brands such as Wish, KUKU, Truese and Sumahki, head down and pick out that winning outfit. Check out the girls below enoying the races in their gorgeous Vivid dresses!

You can check out Vivid in FJ #99 or check out their Facebook page www.facebook.com/VividStoreChadstone.

Now go out and enjoy the sunshine!!

Handmade heaven at the North Melbourne Market's Spring Fling - this Sunday!

2010-10-20T17:31:00.000-07:00

Run monthly in the Lithuanian Club at 44 Errol St, North Melbourne, The North Melbourne Market is a veritable gold mine of never to be seen again vintage, local designer and hand made products. Appearing for four hours on a Sunday, the returning from whence it came, the North Melbourne Market is a floor-to-ceiling bonanza.

And this week is the annual Spring Fling.

North Melbourne Market is a rockstar market; stalls were sold out by dawn on application day. And this is why it continues to gain popularity in the underground market circles. Underground is not too far from the truth. With a labyrinthine journey through the ballroom, the famous “Underbelly” lobby, the upstairs, the downstairs and the in-between, it's a trip not short on surprises.

Pop in to chat with the designers, play with their precious offerings and pick up some handmade delights. Spend hours wandering the stalls that sell vintage fabrics and clothing, sweet treats, local designer clothing, kids head-to-toe cute stuff, handmade jewellery, homewares, artists’ creations and other particularly and peculiarly unique things you’ve never seen before. Divine!

The market is open 10am - 2pm and entry is $2.

See you there!!

www.northmelbournemarket.com

xx

Fashion on the Farm

2010-10-05T23:04:00.001-07:00

Yesterday the FJ team trekked out to Gembrook to a location more fit for gumboots than stilettos! Photographer Ed Purnomo led the herd to a setting of tractors, trucks and hay bails – bringing city chic to the country, with a bunch of cows as our eager audience.

Catherine D from Scene Models made the perfect little girl on the prairie battling spider infested trucks, hay bails and climbing in crates of potatoes to get the perfect shot. Thanks to stylist Jam Baylon for creating the farmer-esque fashions, Jamie and Joel from Xiang for their scarecrow hair styling and Monica for her magnificent make-up.

Lust Have Summer Handbags from Her Ego

2010-10-04T20:39:00.000-07:00

This summer, the Her Ego Carnivale Summer Range takes the plunge into deep-water blues, starry-night blacks and delicious ice-cream ivory.

Studs and chains remain de rigueur and are interwoven into the fabric of the leather to feature unobtrusively.

Elephant-patterned sheep leather is prominent this summer in several styles, which is so luxurious it feels like the softest of fabrics.

Blue and black denim acid-looks are shades of summer in this must-have style.

But you can always trust the Her Ego brand to remain true to its boho origins, now flavoured with luxurious fabrics and outstandingly sensual leathers.

The Her Ego Carnivale Summer Range also comprises a new look nautical denim everyday bag, perfect for those warm summer days at the beach!

To view the full range check out www.herego.com.au and for stockist enquiries phone (03) 9840 2939.

In Love With Lavallièr

2010-10-03T19:41:00.000-07:00

In issue 99 we featured Lavallièr's unique hand-made porcelain pieces, ornate pendants, delicately patterned rings and cute-as-a-button brooches.

Now Lavallièr lovers can purchase these items and more from the new online store at www.lavallier.com

Lavallièr can also be found at Incube8r, Lisson Yarn, Kids in Berlin and I Dream a Highway or catch designer Laureen Lansdowne at the Finders Keepers markets at Docklands, Melbourne on Saturday 9th and Sunday 10th of October www.thefinderskeepers.com/markets.php.

For more stockist information visit www.lavallier.com

ONEBYONE

2010-09-29T20:54:00.000-07:00

Street wear with attitude has landed, sneak a peek at some behind the scenes footage of the upcoming men's and women's summer range by ONEBYONE. The shoot took place amongst a bunch of old aeroplanes and will give you a taste of the amazing prints, cuts and styles that will be flying out of stores this Summer.

You can check out ONEBYONE in the next edition of FJ or view their Summer catalogue now.

Master Makeup

2010-09-29T18:28:00.000-07:00

Today the FJ team indulged in a Master Makeup class with makeup artist Dean Nixon. Dean has over fourteen years experience in the fashion and cosmetic industries, and a celebrity clientele list that includes Delta Goodrum, Kristy Hinze, Miranda Kerr and Elizabeth Hurley. After a two hour makeup session learning the tricks of the trade we left feeling just as glamourous as the models and celebrities Dean usually works with.

Dean tailored the class to each individual person, picking colours to match our unique complexions and special techniques that enhance our own special features. We brought along our own makeup collections and tools so we could learn how to work better with what we've already got. Sheepishly we emptied our makeup cases to reveal years of bad makeup habits, including my foundation brush which unbeknown to me would be more effective in beating someone than actually applying foundation!

We then bared face for our colleagues, scrubbing off the veil we wear everyday and hydrating our skin. Dean started these classes so he could share his passion and knowledge with everyday women like us, he's not trying to sell us anything so we actually listen when he recommends we purchase a primer. Now our canvas is primed we can begin work on the masterpiece! Starting off with a more natural daytime look, Dean shared product tips and specialised application techniques to ensure flawless skin. We then worked our look into something more bold for night when Dean taught us foolproof steps for the perfect smoky eye.

We all left with radiant skin and a new head turning look, each person different from the rest, with a shopping list in mind and a new outlook on our habitual morning makeup routine. I vow to buy a primer, hydrate my skin, colour match my foundation, clean my brushes, use a splash of colour and thou shalt never sleep in my makeup again – no matter how big a night I've had!

Want to have a makeup masterclass of your own? Visit www.mastermakeup.com.au

The Latest Trends From Italy

2010-09-23T23:19:00.000-07:00

Italy is the home of all things fashionable and there is nothing more in vogue right now than taking an interest in culture and the arts! The Lavazza Italian Film Festival brings us one step closer to the city of love and it's happening this year in Melbourne from September 22 until October 10. Presented by Palace Cinemas it features a diverse range of the best, new Italian Cinema. A complete Italian experience with barista-made coffee, limoncello cocktail or glass of vino rosso, This is your only chance to see the latest and greatest Italian movies at your local Palace Cinema. We're giving our FJ Blog readers the chance to win double passes to this event valued at $36. Bellissimo! To win just tell us your Italian style romance stories (keep it clean please!)

For more information on films and screening times visit www.italianfilmfestival.com.au.

Spring Racing Fever

2010-09-21T20:09:00.000-07:00

Spring has finally arrived and that means racing season is just around the bend. As the horses come out so do the fashions and let's face it we don't go to see the racing! Only a few weeks till the festivities kick off so time to start thinking about outfits.

With designers like State of Georgia, This is Genevieve, Toi Et Moi, Stussy, May, Finders Keepers and The Cassette Society, the Estelle shop is a must visit for any Spring Racing fashionista. Estelle, a milliner by trade also has an amazing range of handmade headpieces adorned in vivid colours, feathers and flowers that are sure to turn heads on the field. Estelle creates each amazing piece herself and will help you show your true character and expression during the spring racing season.

To check out these beautiful Spring Racing fashions visit the Estelle Store 382 Smith Street, Collingwood, Melbourne

(03) 9004 1821 www.estellemichaelides.com.au

Back Pocket Giveaway

2010-09-09T18:45:00.000-07:00

Throw away the hamburger wrapper, burn the old receipts and get yourself a killer style with a wallet to bless your pockets with good fortune. Gone are the days of carrying around a brick in your back pocket as a bulging ass is not a good look. It’s all about slim for the new age sophisticated cat and the Monk Wallet is just the ticket!

Monk Wallets are happy to give-away some genuine soft leather beauties to our FJ readers. 3 different styles (Flip, Cuban, Colombian) are available with your choice in colours (value $150+). Just tell us: where you think lost your last wallet, for your chance to win another.

All Monk Wallets are available at: www.ducti.com.au & www.nufTeez.com

New Issue Out Now!

2010-09-04T19:54:00.000-07:00

Issue 99 of FJ is now on the streets around the country. Keep your eyes peeled and grab one from your local shopping centre, fashion boutique, hair salon or cafe.

For stockists in your area contact leah@furstmedia.com.au

Cover shot:
Photographer: Mariah Jelena
Stylist: Elaine Marshall
Hair and Make-up: Veronika Moreira
Model: Saasha @ Chadwick
Saasha wears: Minty Meets Munt top and pants, Yamilla Guedez necklace and Cat Hamill bracelets.

Thanks team!

Men, Men, Men

2010-08-24T19:55:00.000-07:00

Here are some happy snaps while shooting our men's shoot for issue 99. Thanks to the team from Academy for Men:

Photographer: Benn Wood represented by Studio Arts
Stylist: Joel Piccinini represented by Studio Arts
Hair: Jaimie Richardson represented by Studio Arts
Talent: Daniel Love scouted by Academy for Men & Mr Bugly

Issue 99 is out next Friday, 3rd September. Make sure you look out for it!

It's Nearly that Time Again.....

2010-08-23T01:32:00.000-07:00

Here's a little sneak peak behind the scenes of our spring racing shoot - due to be published in issue 99 of FJ, out 3rd September.

Thanks to the awesome team!

Photographer James Pipino represented by DLM www.dlm.com.au
Fashion Stylist Amber Renae www.amberrenae.com
Fashion assistant Bree White
Hair and Makeup Lou McLaren www.loumclaren.com
Talent: Kate Peck from Giant www.giantmanagement.com,
Nikki Thot from FRM www.frm.com.au

Little Red

2010-08-21T16:46:00.001-07:00

Last week we had so much fun shooting with Little Red. Look out for them in issue 99 of FJ and check out their album which is out soon - can't wait!

Thanks to the wonderful team:
Photographer: Ed Purnomo
Stylist: Jam Baylon
Grooming: Monique Gow
Talent: Little Red

Steve Madden Store Opening

2010-08-18T18:13:00.000-07:00

Last Saturday the FJ team and our friends from BeatTV attended the Steve Madden store opening at Doncaster.

Left: The awesome goodie bags were a massive hit!

BeatTV caused a stir with their general randomness and filmed this week's episode at the opening. Check it out here: www.beattv.com.au. There's a bit of something for everyone - cross dressing, shoes, music, meaningless dribble and politics.

Left: Dan from Beat TV getting his make-up done by the lovely girls at Gorgeous Cosmetics

Below left: Nick from Beat TV with Mattia from Steve Madden

At the opening lots of gorgeous young hopefuls turned up to enter the Steve Madden and FJ model search. The winner, who will be announced next week will win a double page photo shoot in the September issue of Fashion Journal.

Big thanks also to our awesome FJ photographer Ed Purnomo!

Below: Some of the beautiful contestants, Keep an eye on the Steve Madden facebook page to see all the model search entrants.

Neisha Clothing - One Love Summer

2010-08-09T22:10:00.000-07:00

Melbourne’s own cult boutique label NEISHA is launching its new summer collection ‘One Love’ in conjunction with Campari House for Melbourne Spring Fashion Week on September 1st.

Inspired by designer Neisha Smith’s travels in Gambia and Senegal, ‘ONE LOVE’ is a vivid and
bold tribute to the spice and colour of West Africa, promising a fresh burst of vitality for Melbourne’s streets this summer.

In keeping with the African vibration, the gorgeous sounds of local vocalist Aminata Doumbia and soul shaking moves from dancer Tariro will acompany the show, which will also feature footwear by Carissa Taramoeroa. It is a show not to be missed!

Featured fabrics from ‘ONE LOVE’ have been hand-dyed in Gambia and Senegal with 5% of all sales going towards building sustainable artistic business for the Bakau, Gambia community.

For more information on this stylish label doing great things for the Gambian community visit www.neishaclothing.com.au or contact Neisha at neisha@neishaclothing.com on 0416 147 365. You can also check out her full collection at www.neishaclothing.com/downloads/NeishaClothing-OneLoveSummer10.11.pdf

A Bit of Crazy Love for You

2010-07-27T19:13:00.000-07:00

While wandering around the gold mine of independent designers that is Incub8r last week, we came across super cool label Katherine and Punky, and just had to tell you all about them!

Katherine and Punky consists of one human called Katherine and one three legged cat called Punky. While Katherine does everything to do with the label, Punky likes to spend her time pretending to be a chicken in the backyard. It's a wonderful relationship. And works well to bring us some awesome jewellery and accessories.

All the products are handmade and painted by Katherine and all the frolicking is done by Punky. The pieces are made with a bit of crazy love and try to be as wacky and creative as possible.

Keep up to date with their adventures at http://katherineandpunky.blogspot.com and view their collection online at http://www.etsy.com/shop/katpunky. To contact Katherine, the half of this partnership that can type, email katherinedretzke@yahoo.com.au.

We adore them and hope to see more of Katherine and Punky in FJ very soon.

Find Me, Keep Me

2010-07-26T22:13:00.000-07:00

The Finders Keepers Markets will debut in Melbourne this October. The indie design and art markets began in Sydney in 2007, before expanding to Brisbane in 2009.

Brainchild of Brooke Johnston and Sarah Thornton, Johnston says the markets were founded to support emerging designers by creating a design-supportive event. “We wanted to bridge the gap between local weekend markets and expansive trade fairs,” she says. The markets will showcase designs from up to 150 hand-picked designers of fashion, jewellery, accessories, homewares, children’s wear, stationery, art and object design. It will be the largest Finders Keepers event to date, including live music, food and inspiring art and design from around the country.

Designers can apply to be involved via the website by August 27, 2010. Entry is free. Check it out at www.thefinderskeepers.com

What: The Finders Keepers Spring/Summer markets
When: Saturday 9 October-Sunday 10 October, 10am-5pm
Where: Shed 4, Victoria Harbour, North Wharf Rd, Docklands

We can't wait!

STUDENTS STUDY THIS...

2010-07-25T17:12:00.000-07:00

One of our fave new Vintage stores, Nook Vintage (258 Johnston St, Fitzroy), has some serious discounts in store for students.

On Mondays and Tuesdays it's Student Day all day.

Pop in to Nook Vintage and get discounts on vintage clothing, accessories, books and homewares.

There is loads to rummage through and some amazing treasures to be found.

Plus, if you bring one vintage item in on one of those days you can swap it for a new item (conditions apply - see below).*

Promotions change regualrly, as does their super collection, so tell your teachers and friends as you may be late to class.

Also check out their feature on page 72 of the current edition of FJ. We can't get enough of Nook.

NOOK VINTAGE
258 Johnston St (opposite Dogs Breakfast)
Fitzroy, Melbourne
Mon-Tues 12-5pm

*All swapped items must be of vintage quality, clean and in good repair. Swaps are to be done at the staff's discretion. Swaps are to be exchanged for items with red dots only. You must have a valid student card and this offer is valid on Mondays and Tuesdays only.

Keleka Boutique Winter Sale!

2010-07-18T17:20:00.000-07:00

Gorgeous Glenferrie Rd store, Keleka Boutique, is having a HUGE winter sale and we recommend popping down for some bargains to warm you up on this cold Monday morning!

There is 20% - 30% off selected items and some of our fave sale items include:

20% off Just add sugar coats
30% off Grab Cargos
20% off Knits....and more

Keleka stocks Ladakh, Anise, Elly M, Just add Sugar, Seduce, Jorge, Grab, Martini.....and many more.

They are located at Shop 3 673 Troubadour Arcade Glenferrie Rd, Hawthorn VIC 3122 and you can find their store profile on page 83 of the current edition of FJ.

Check out their facebook page and become a fan www.facebook.com.au/kelekaboutique
Website: www.kelekaboutique.com

Happy Shopping!xx

Are You Steve Madden's Next Top Model?

2010-07-14T21:56:00.000-07:00

Steve Madden is looking for one gorgeous and fashionable lady to be featured in an FJ photo shoot (two whole pages in the September issue!) wearing Steve Madden shoes. Check out the news section of our website for more details or pages 18-19 of issue 98 of Fashion Journal.

We are loving Steve Madden's SS10/11 range. Our favs include the Daynty clog RRP $189, and the Trooper boot RRP $249. Drool.

www.stevemadden.com.au

We Love Leeloo

2010-07-13T22:33:00.000-07:00

We can't get enough of handmade fashion which is why we thought we'd share this super-awesome discount with you all.

The lovely ladies at leeloo.com.au are offering FJ readers 10% off until the 30th August 2010. Just enter the code FJJUL10 at the checkout. Pink and girly, we could spend hours browsing the Leeloo's virtual shelves. Leeloo founder Angela D’Alton created the site as a platform for young designers and artists to show the world the creative goodies they’ve put their heart and soul into. Check out www.leeloo.com.au

Here are some of our favourite pieces. Happy shopping.

Dressed by Thread Den GIVEAWAY!

2010-07-12T16:22:00.000-07:00

Funky boutique slash chic vintage store Thread Den has a wardrobe up for grabs! Wander in for a visit and experience more than unique couture. Spread over two levels of art deco interiors, you'll find a concise collection of local emerging designer products, a cosy corner of vintage finds and a sewing lounge buzzing with classes. It's this combination of all this fashion that has put Thread Den on the map.

With the opening on the brand new store at 422 Brunswick St, Fitzroy, the ladies of Thread Den have decided to it's time to celebrate! Dressed by Thread Den is the special chance for one lucky reader of FJ to be kitted out from head to toe in designer and vintage gear to a value of $500! To enter, simply visit the new Fitzroy store (422 Brunswick St, Fitzroy) between 9 July and 31 July and vote for your favourite label.

Also check out page 83 of the current edition of FJ for a store profile on Thread Den. We adore this new store and are very excited for one of our readers to score this fabulous prize. Get in quick for your chance!

www.threadden.com.au

New Issue Out Now

2010-07-11T18:51:00.000-07:00

Issue 98 of Fashion Journal hit the streets of Australia last Friday. If you haven't had a chance to check it out yet, head down to your favourite boutique and pick up a copy. Not sure where we are stocked? - email leah@furstmedia.com.au and we'll help you find one. Here's a little sneak peak of what's inside.

We are currently welcoming submissions for issue 99 - out 3rd September. Email us if you'd like to be involved or to find out how you can contribute.

We'll be drawing the FlexiFlats competition later this week - there's still plenty of time to enter. We've got so many more giveaways and competitions coming up over the next few weeks, so please stay tuned.

We are also about to reach a massive milestone - our 100th issue. If you have any ideas on how we should celebrate please comment away.

We hope you love the new issue.

FJ x

Winner! Tainted Design Competition

2010-06-26T23:51:00.000-07:00

We thought announcing a winner for our Tainted Design competition would be the perfect way to end the weekend!

Congrats to Joolzgirl - please email leah@furstmedia.com.au and we will post you your prize.

Keep an eye out for some more giveaways this week.

Love FJ x

Give Your Feet a Break

2010-06-26T22:41:00.000-07:00

We have another giveaway this week from the lovely crew at FlexiFlats. FlexiFlats are gorgeous and comfortable flats that fold up into a pouch the size of your hand. Pop them in your handbag on a night out and when your heels become a bit too much, slip on these comfy little guys and carry your heels home in the nifty carry bag.

They have given us 5 pairs to give away to our readers. All you need to do is tell us why your feet need a break and you'll go into the running to win a pair. Winner selected at random!

flexiflats.net

Busy Busy Busy

2010-06-25T19:41:00.000-07:00

As always, we are working frantically right up to deadline to get the next issue out on the streets. Here's a little sneak preview of a shoot we did yesterday - you'll see it in issue 98, out 9th July.

Our beautiful model Holly was so tall!

Thanks to:
Photographer: Ed Purnomo
Stylist: Elaine Marshall
Hair: Johanna @ Cast Salon
Make-up: Jessica Kramp
Model: Holly @ Giant

And here are a couple of behind the scenes shots from our men's story which we shot a couple of weeks ago. Thanks to Academy For Men's Studio Arts division for creative direction, production grooming and styling.

Talent: George Brown at Darley Management and Benjamin Creek at Viviens

Behind the Scenes of Our Spring Issue!

2010-06-22T04:33:00.000-07:00

We've got plenty of behind the scenes action to show you over the next week or so in the lead up to issue 98.

This shoot was styled by Hayley Hughes , photographed by Mia McDonald and stars the lovely Teer Wayde

We can't wait to show you the final product.

We heart Yamila Guedez

2010-06-09T18:55:00.000-07:00

New-comer to the Australian fashion scene, Yamila Guedez, is causing quite a stir with her stylish, striking and sexy jewellery and affectionately known 'compliments for women'.

The description is right on the mark with these amazing pieces transforming a regular outfit in to a traffic-stopping, head-turning sensation.

Since early April, the bubbly and beautiful Yamila has been adorning Melbournians from her Armadale store in the Kings Arcade, just off High St.

Yamila's designs are characterised by mixing raw materials, fabrics and colours and all of her collections have an original point of difference. The result is wearable art that will take any outfit to a whole new level!

Check out her fabulous collection at --

Yamila Guedez
Kings Arcade
Shop 2 974-978 High St
Armadale 3143
Ph: 0428 316 097

And keep a look out for her in our upcoming edition of FJ - we're super excited to be working together!!!
xx

MASSIVE WINTER CLEARANCE!!!

2010-06-08T23:25:00.000-07:00

There are wayyyyy too many sales on at the moment for the FJ team (and their wallets) to keep up with but we did come across this super sale at the weekend and just had to spread the word!

With REDUCTIONS OF UP TO 80% you can seriously kit yourself out in some of the coolest threads at prices rarely seen for these popular brands.

Girls, treat yourselves to One Teaspoon, Maurie and Eve, Bec & Bridge, Something Else, Fluxus, Gypsy 05 and My Petquare at super low prices.

And for the boys there is Zanerobe, Scotch & Soda and Found.

It's for a limited time only so make sure you head down asap to Shop 12/402 Chapel St, South Yarra (next to Noodle Box and G-Star).

ENJOY!!!

xx

HAPPY FRIDAY!

2010-06-04T00:03:00.000-07:00

It's nearly time for the FJ team to head off for the weekend (YAY!) but before we go we just wanted to let you know of a rocking Saturday night party for a really good cause.

YGAP (YGeneration Against Poverty) are a youth based charity run entirely by volunteers.

Over the past 25 days, two YGAP volunteers have peddled over 4,100km (that's longer than the Tour de France!) down the East coast of Australia to raise awareness for this awesome charity.

To celebrate, they will be holding a banging party at Prince tomorrow night (5 June).

The likes of David Guetta, Groove Armada and Bookashade will (not) be there, but local favourites Andy Murphy, Nick Foley, Mic Newman, Joel Alpha and many more will ensure the FJ crew is dancing all night!

It's going to be a huge night for a charity within an even bigger heart so if you're free tomorrow be sure to pop on down!

YGap at Prince, Prince Bandroom, 5 June

www.ygap.com.au

Get Ready for Spring!

2010-06-02T20:00:00.000-07:00

Some of the best up-and-coming Australian designers can be found in WA and one of our faves is Tainted Design. The girls at Tainted have kindly given us one of their lovely pieces, the Cinta Dress to give away to a lucky reader. We adore the over-sized bow design - perfect for the warmer months which are hopefully just around the corner.

All you have to do to win is tell us why you want this piece and we'll choose the most creative answer. Maybe you've had a really bad day, or perhaps you just love it. Winner announced next Thursday 10th June. Get in quick.

And remember - keep your eyes peeled for more FJ giveaways!

www.tainted.com.au

Clothing and Cupcakes at Cecylia!!

2010-06-01T20:08:00.000-07:00

While visiting clients in High St, Armadale last week I wandered in to gorgeous new boutique Cecylia. And yesterday I had the pleasure of meeting Cecylia herself and trying one of her delicious cupcakes!

The boutique opened around six weeks ago and we predict it will be quickly become a new favourite on the popular High St shopping strip when shoppers discover the fabulous, hand-picked collections that Cecylia has decided to showcase.

Cecylia is the exclusive Australian stockist for labels Felder Felder (UK), Spijkers en Spijkers (Netherlands) and Alldressedup (Singapore). Cecylia is also the largest Melbourne stockist of iconic French shoe label Repetto and Croatian-born designer Karla Spectic's romantic knits and silk creations.

Cecylia also stocks Gail Sorronda and Bezoar Cashmere from a little closer to home and is pleased to to announce future collaborations with international labels Sophia Kokosalakai and Antonia Goy as their exclusive Australian stockist for the next season.

Cecylia has made shopping in her boutique a true experience and you are invited to share a cup of freshly brewed tea and indulge in a yummy cup cake (possibly the BEST cupcakes I've ever tasted - and I've had my fair share of cupcakes!) while you check our her latest pieces.

Hopefully you'll be seeing a lot more of her and her amazing collections (Felder Felder is my personal fave) in FJ very soon!

Cecylia
1113 High St
Armadale, Vic 3143
Phone: 03 9822 0009
Open Monday - Saturday 10am - 5:30pm
www.cecylia.com.au

Hello Sydney

2010-05-30T18:39:00.000-07:00

Sydneysiders, we are in town this week. Drop FJ a line if you'd like to catch up for a coffee.

Any tips on your favourite shopping spots? We always love some sneaky retail therapy between meetings!

And lastly, are there any locations you think we should be distributing to that we aren't already? Boutiques, cafes, hair salons etc! Distribution is totally free, just email us with an expression of interest.

leah@furstmedia.com.au

Bul Store Opening

2010-05-27T06:09:00.000-07:00

Last night the girls from the FJ office dropped into the Bul store opening for a couple of drinks (and yummy nibblies).

We adored not only the clothes, but the shoes and bags were to die for. Really, really want these pieces. Might have to wait til next week though. Pay day was only yesterday and the funds are already looking a bit low.

We also had the pleasure of meeting the designer Virginia who looked absolutely stunning in Bul - not only a brilliant designer but the perfect brand ambassador. Such a sweetie too. Melbournians, definitely check out her store. Everyone else, jump on the website. http://bul.com.au/

Level 3, Curtin House
252 Swanston St
Melbourne
t: 03 9663-0390
curtinhouse@bul.com.au

Frim N Frome Winter Warmer Sale!!

2010-05-26T17:50:00.000-07:00

The gorgeous girls at Frim N Frome are celebrating the cooler days and darker nights and helping us all get prepared to brave the cold with a fabulous winter sale! Check out the Into Fashion trench below.....we love!

The in-store reductions start next Monday 31st May and run until the 12th June. There will be up to 50% off all stock and 30% on new stock, jewelery excluded.

Wooo hoooo!!

The girls just received a new shipment of SASS and Fate this week and have a fabulous new range of winter jackets that will be sure to keep you warm all season long.

Hurry in to Shop 7/39, Phillips Arcade, Puckle St, Moonee Ponds (03) 9375 1117 and become their friend on Facebook (Frim N Frome).

We Want to Hear From You!

2010-05-26T03:46:00.000-07:00

We are currently welcoming submissions for issue 98 of FJ - out 9th July. If you have something you'd like to contribute, drop leah@furstmedia.com.au a line.

Writers, photographers, stylists, designers - we want to hear from you!

In October, we will be celebrating our 100th edition. We are so excited! Have you got any suggestions as to how we should mark the occasion? Drop us a line or comment away!

Free Stuff!

2010-05-24T17:08:00.000-07:00

Here's your chance to score some free frames from Jeepers Peepers ♥

They have 5 pairs of sunnies to giveaway to Fashion Journal fans. Click the link, sign up (all you have to do is 'like' them) and score some love from Jeepers Peepers and Fashion Journal. Winners announced on 15th June.

http://www.facebook.com/pages/Fashion-Journal/42438806114#!/pages/Jeepers-Peepers-Eyewear/151907812569?ref=mf

Jeepers Peepers was founded in 2005 by Hamilton Remes in the UK and have been worn by the likes of Lily Allen, Paris Hilton, Sienna Miller and cool cats all over the world. Stocked by David Jones, Urban Outfitters, Topshop, Selfridges and selected boutiques.

Our pick for the ladies - Chloe in red @ $49.95. At that price you can afford to buy a few! And for the boys - Charlie @ $39.95 - bargain! (left to right)

Dore Embraces Australian Designers

2010-05-18T22:57:00.000-07:00

Garance Dore, fashion illustrator, photographer, blogger and so so much more is exhibiting her new work in Melbourne until Sunday the 23rd of May.

This style icon has been commissioned to create a series of fashion illustrations to reflect the 2010 Winter collections of Australia's leading designers. The spirit of prominent designers such as Bettina Liano, Gorman, Zimmerman and Arthur Galan are apparent through Garance's care free illustrations. We absolutely adore them!

The ‘Winter with Westfield by Garance Dore’ exhibition is on display at Westfield Doncaster, 619 Doncaster Road.

Sydney Trip

2010-05-17T23:05:00.000-07:00

Last week the FJ girls spent a couple of days in Sydney traipsing the streets checking out retailers and having countless coffees with clients. Not that we are complaining - we love visiting our Sydney friends.

I made a quick, sneaky purchase at at Lucette's boutique on William St Paddington on my way to a meeting - a cute drapey silk jacket with military inspired buttons. I can't find a pic of it on their online store, I'll have to take a pic soon. Lucette is stocked nationally (including David Jones stores).

If you live in Sydney or visiting check out their flagship boutique at 23 William Street
Paddington or shop online here: http://lucette.mdz.com.au/

Stuff We've Bought This Week

2010-05-11T18:49:00.000-07:00

We thought we'd start a regular section where we share what we've bought for the week (all purchases big and small). Last week we discovered nellie&me.com.au. If you are a shoe lover (and who isn't really?!) this site is definitely one to check out. I've been on the look out for a pair of over the knee boots for the past month. After a few indiscretions of late where I've forked out a bit too much for shoes (whoops), I was looking for something that wouldn't break the bank.

I decided on the Danielle boots in black suede - they retail for $229.95 but if you subscribe to the mailing list before the 16th May and enter NELLIE10 at the checkout you get 10% off.

They arrived yesterday (super quick shipping) and come wrapped in the most adorable paper and in a cute shoebox.

Next on my winter wish list is this silk velvet dress from Lady Petrova. Love. I think I will be pulling out the credit card today...

'Street' Wise pick of the week: Winter in WA

2010-05-10T22:47:00.001-07:00

Stand Clothing, the brand stemmed from Western Australia has released it's major range for the Autumn/Winter 2010. Originated in 2003 by Paul Fields and Orion Taylor, the label was actually born in Las Vegas and it's roots are apparent to this day

STAND is well known for its tailored fit, eye catching graphic tees, attention-to-detail garments and designer edge styles. Collection pieces can be worn for a day or night out on the town, to a rock show, sporting event, to a party…diversity is key. It’s expression through fashion and attitude! The latest collection provides some show-stopping Tees, dress shirts and an impressive cut of fleeced hoods, perfect for those cold, chilled-out Sundays down the pub. It caters for the whole wadrobe so get looking!!

Check out : http://www.nufteez.com/
+
Tips for peeps that can't wait - go to http://www.nufteez.com/ for Stand Clothing online

Bertie Blackman in issue 98!

2010-05-06T23:00:00.000-07:00

Even though we were totally wrecked from getting issue 97 of to the printers at the start of this week we were so excited to do a shoot with Bertie Blackman on Wednesday . Here are a few behind the scenes shots. We are so excited to see this one in print - can't wait. Keep an eye out for it in our July issue.

Photographer: Emily Abay
Stylist: Elaine Marshall
Hair and Make-up: Monica Gingold

nellie&me

2010-05-06T19:46:00.000-07:00

Looking for the perfect boot this winter? Look no further than nellieandme.com.au. Our picks are the Dottie ankle boot and the Danielle over the knee boot in black suede ♥ . Check them out in issue 98 of FJ. To recieve 10% off purchases until the 16th May all you need to do is 'Join the Club' and enter NELLIE10 at the checkout. Happy shopping!

Fashion Journal 98

2010-05-06T00:50:00.000-07:00

The new issue of FJ is out tomorrow. Keep an eye out for it over the weekend. Here's a sneak peak of the cover so you know what to look out for ;)

Yesterday we did a shoot with Bertie Blackman for Issue 98, out 2nd July. So exciting! Keep your eyes peeled for behind the scenes shots.

Team Evil's Cassette Tape Magazine - for those with small pockets and short attention spans

2010-03-31T16:25:00.000-07:00

We don't often give plugs to other mags but we came across this one the other day while shopping in Melbourne and had to pick up a copy. It's published by the guys at www.teamevil.com.au - Issue 1 features articles on alpacas, MF DOOM, bad taste wolf art, old school romance, John Woo, boys + girls, creepy robot sex, misc schlock and more.

Only 500 copies have been produced, all of them lovingly folded up and placed inside authentic, old school cassette tape boxes. They're available for $5 a pop via www.teamevil.com.au and through selected retailers.

Our New Love

2010-03-23T18:33:00.000-07:00

We've got a new love in the form of tHe Horse: organic upholstery for the foot (or a fancy way of saying some pretty sweet shoes for guys and gals). Designers Scott Hawkes and Gabrielle Glennie have based their shoe designs upon the idea the each foot has a unique personality. Scott and Gabrielle explain that "tHe Horse wears and grooves in smiles and tears as your feet live, birthing individual character". Pretty neat philosophy if you ask us!

The designs are made from genuine Italian leather, inside and out, meaning you can wear them without socks and they won't stink out the house when you come home from a hard days work.

You can check them out at the likes of Alphaville, The Office, Angus Black and Somedays or jump online to see their stockists Australia-wide thehorse.com.au/stockists.php

Flash Walk: Spirit of the Black Dress

2010-03-09T16:09:00.000-08:00

By now it's likely that you would have heard of the group 'The Spirit of the Black Dress' (if not listen up)! The aforementioned is a collection of recent graduates committed to raising the profile of emerging talent within the fashion industry. They run an annual fashion photography exhibition, usually around Loreal Melbourne Fashion Week that showcases ten of Australia's newest designers.

Yesterday they hosted their 2010 media preview - we headed down to Melbourne's CBD to check out the action. The preview took the form of a 'Flash walk,' on the corner of Flinders and Swanston Streets. 'Flash walk' is a new term combining the recent phenomena of Flash Mob with the established fashion practise of Catwalk - simple really! Check out The Spirit of the Black Dress exhibition which runs from 12-6pm, 12-21^st March at Georges on Collins, 195 Little Collins St, Melbourne. Oh and did we mention it's free?

Images courtesoty of Andrew Gough http://www.andrewgoughphoto.com/

FJ 96 - The Denim Issue out now

2010-03-08T18:01:00.000-08:00

Hey y'all - sorry for the lack of posts. We are back on board and have just put out our first issue for the year. Check it out at www.fashionjournal.com.au or pick one up on the streets - let us know what you think. Stay tuned for daily posts this year - we'll be keeping you up-to-date on everything that we are up to!

We love Girl with a Satchel!

2009-09-23T16:40:00.001-07:00

Weren't we absolutely thrilled when we clicked onto one of our favourite blog, The Girl with a Satchel, to see a lovely FJ review!!

http://girlwithasatchel.blogspot.com/2009/09/mags-fashion-journal-93.html

Thank you Erica for your kind words!

Fashion that Gives

2009-09-16T18:52:00.000-07:00

Melbourne Spring Fashion Week looked to its charitable side this year with an array of events showcasing their wares for a worthy cause

The Naked Truth MSFW was one such event. The brainchild of the NAKED ARROW Fashion Agency, the event gave people a behind the scenes look at what goes on at a fashion photo shoot.

"We didn't want to do the standard parade as it has been done over and over," said Yeo.
"We invited our audience to experience an intimate backstage visual spectacle whilst promoting and celebrating a new generation of talented Melbourne fashion designers, models, photographers and stylists."

With all proceeds going to the AIDS Trust of Australia, the sold out event raised over $2000 and is definately on the cards for next year.

"Out audience loved the concept, the atmosphere and the after noon in general! Most people were intrigued to see how many elements and creative people were involved in one photograph," says Yeo.

Fashion photographer Emily Abay, says people expect more from fashion shows these days and that the industry should lead the way in giving back to the community.

"I think it is really important for shows in Australia to be more than just a trade show; shows should be giving something back when people are paying for tickets."

Fashion Journal #93 OUT NOW!!

2009-09-06T19:41:00.000-07:00

Fashion Journal's Spring/Summer issue is out now!

In it you'll find the latest looks for summer, our one on one with Melbourne songbirds Dash and Will, the men's suit spread and the best shopping Melbourne has to offer!

Available at all good fashion retailers in Sydney, Melbourne, Adelaide and Brisbane

Emily Abay

2009-09-06T19:27:00.000-07:00

We here at Fashion Journal absolutely love the work of Melbourne photographer Emily Abay!

Currently taking over the world of fashion photography, Emily's ability to produce an incredible picture is just out of this world.

Check out her work at www.emilyabay.com and look at for her shoot of Dash and Will in the latest issue of Fashion Journal, out now!

Strummer

2009-08-02T16:55:00.000-07:00

Sydney label Strummer are on fj's must watch list this summer, with a collection of gorgeous pieces in lace, cotton and leather.

Ruffle Jacket, Dark Blue w/ Light Check: $358.00
Curtain Top, Lace: $250.00
Mini Suit Shorts, Brown Check: $159.00
Basket Weave Booties, Tan: $213.00

One Teaspoon Summer!

2009-08-02T16:22:00.001-07:00

We here at fj are loving the latest range from Aussie icon One Teaspoon!

With designer Jamie Blakey's unashamed use of leopard print, including the fabulous Rock n Roller jean, the brand oozes funky London cool with that aussie twist.

Were loving the Vintage beaded bodice, the Glastonbury pant, Edinborough vest and the Vintage Dinky dress..
www.oneteaspoon.com.au

Fashion Journal Website

2009-08-02T00:25:00.000-07:00

Finally, FJ is available online.

Go to www.fashionjournal.com.au and you can read the two most recent issues in full.

Check it out if you haven't already!

FJ MEN

2009-08-02T00:11:00.000-07:00

Work is well and truly underway for Issue 93 of Fashion Journal (out 4th September).

Great news - Rhys Ripper of Academy for Men will be guest editor of our men's section again. If you haven't yet seen his section in FJ 92 check it out at www.fashionjournal.com.au (pp. 50-55). It is amazing!

View the winter issue of Academy for Men at www.academyformen.com.au.

MSFW The Naked Truth

2009-07-20T20:18:00.000-07:00

OOOH Melbourne Spring Fashion Week is just around the corner and my oh my, w are getting excited! The events, the parties and the city celebrating all things fashion!
To kick start the week The Naked Truth is hosting an event to showcase what really goes on behind the scenes of a fashion shoot. expect an intimate backstage visual spectacle combining fashion, art and entertainment whilst promoting a new generation of talented Melbourne designers, models, photographers and stylists.
the designer lineup is as follows:
OC OSCARCALVO
MISS LYNDEL YEO
LEOPOLD
RISTEFSKYMACHEDA
DANIELA ORLANDO
ELLY LOUISE
MLY BLACK LABEL
JOSUA ANDREAS
DIVING BELLE
Dress for the red carpet and help a good cause.
Enjoy a delicious Chambord cocktail and scrumptious canapés on arrival and the first 200 guests will receive luxury VIP goodie bags valued at over $200.
THE NAKED TRUTH door prize will attract everyone’s gaze, the SLK-Roadster
direct from the Mercedes-Benz Dream Factory for a weekend and a first gear
track day for young licensed drivers.

Entry is $15 and going to a good cause of course - AIDS Trust of Australia

Eco-Friendly is the New Black

2009-07-20T18:55:00.001-07:00

This winter the world’s most definitive denim brand Levi’s is going eco-friendly with their new footwear collection, Levi’s Red Tab Shoes. The range offers females fresh designs to cover all bases from sequined flats to leather ankle boots. While the Levi man can choose from dapper dress shoes and sneakers. Levi’s is embracing sustainable fashion and releasing re-used jeans shoes in high and low top designs. To create these exceptional shoes two pairs of pre-loved authentic Levi jeans are re-worked encompassing the original features of the jeans down to the belt loops, watch-pocket and buttons. The re-used jeans shoes are a unique, genuine cult fashion item and no two pairs are the same. The footwear range is available through Myer and other leading stockists.

Par Avion

2009-07-19T23:09:00.001-07:00

It's Springtime at Sportsgirl

2009-07-19T22:48:00.000-07:00

Sportsgirl is getting the FJ office excited for summer, with images of its two new concept ranges making their way to us today.

Check out Le Blue- filled with tie-dye, embellished maxis and fringing- and Par Avion- a homage to Paris in the spring time, complete with lace, florals and stripes.

Tres chic!

Le Blue:

Fashion Journal #92 OUT NOW!

2009-07-12T16:16:00.000-07:00

Check our the latest spring trends
Discover some of Melbourne best kept secrets
Save money with our recession dressing tips
All the best beauty looks for spring

Grab a copy in store now!

Volunteer for fashion week!

2009-07-11T21:43:00.000-07:00

Ever wanted to see what goes on behind the scenes at fashion week? Well Melbourne Spring Fashion week wants you to be a part of the action.

Volunteers are wanted to help out with all the different facets of the festival: be an usher at Melbourne Town Hall, help the models get dressed backstage, or be the one who packs the amazing gift bags.

Energy and enthusiasm is essentail and the festival runs from the 1st until the 6th of September.
For more info and to register your interest go to artsevents.com.au

Hope to see you all there!

Cloud 19

2009-07-08T23:46:00.000-07:00

Australia is home to some of the most exciting and original designers in the world at the moment and the upcoming Victorian State Design Festival will give you a chance to discover our stars of tomorrow.

As part of the State Design Festival, 1000 £ BEND (361 Little Lonsdale St, Melbourne) will hold the Cloud 19 exhibition from Saturday the 18th of July until the 25th of July. This exciting exhibition will showcase design creations from over 40 upcoming and established designers from Melbourne and Sydney.

"Cloud 19 represents ‘Not One Style Religion’ but a futuristic landscape of 15 design disciplines fused with electronic music." (http://www.cloud19.com.au/)

Opening night will be held on Saturday 18th of July and doors will be open from 6pm to 9pm and entry is FREE (though donations are welcome)

So make sure you pop down and support our local talent!

Peter Morrissey Designs for Big W

2009-06-30T23:11:00.000-07:00

Big W is the latest department store to jump on the designer bandwagon with the announcement of a range by internationally recognised Australian designer Peter Morrissey. Aiming to bring affordable designer wear to the masses Morrissey, along with design partner Bruno Schiavi, will produce a range attuned to today’s economic climate without compromising on style. Morrissey, who is best known for dressing the likes of Helena Christensen and Nicole Kidman, teamed up with Schiavi after selling off his stake in his brand in February 2009 to pursue new interests. Schiavi himself is responsible for the lingerie worn by Delta Goodrem and will be releasing underwear ranges for Brett Lee and Janet Jackson in late 2009. Both designers hope to refashion not only people’s wardrobes but also their lives through a range that is accessible to all.

Only in Japan

2009-06-30T22:06:00.000-07:00

What purpose do these shoes serve exactly? We all prance around in unnatural footwear - shoes that make walking more uncomfortable and a slower task than it should. But where on gods green earth is there a need for horse shoes on the soles of womens stiletto boots...?
Not quite human, not quite horse the Stallion-etto is a take on Vivienne Westwood's signature Rocking Horseshoe (the ones which were responsible for Naomi Campbell falling flat on her face when she tried to her way down the catwalk in 1993) and are bought to you by the quirky Japanese bunch.

Artist of the Week: Andrew Babarczy

2009-06-30T20:40:00.000-07:00

Andrew’s initial passion for photography was ignited when photographing what he calls ‘urban decay’. With a keen sense of design and colour Andrew’s early photographic images were of derelict
buildings in Melbourne’s inner suburbs, and abandoned cars in wrecking yards.

Following the completion of his studies, Andrew’s photographic focus
shifted towards the images captured whilst travelling abroad.
His exploration of street/travel photography during this time
illustrated the beginning of a desire to photograph people.

As the passion for a career in photography grew, Andrew assisted many
of Melbourne’s leading commercial photographers over a 3-year period.
During this time the desire to explore and push his creativity led
Andrew to fashion and portraiture.

The past year has seen Andrew focusing his energies on creating images
for his expanding list of editorial and advertising clients, whilst
continuing to explore his personal work.

Below are a sample of some of his most recent works. Stunning.

Whats on in Melbourne in the School Holidays.

2009-06-30T16:53:00.000-07:00

Its day 3 of winter school holidays.
Its cold.
The shopping centres are full with emo kids and angry mums.
There's nothing to do. WRONG!

Unless you have a partner to curl up on the couch with and watch the same season of Scrubs for the 64th time, this time of year can be pretty bloody boring! So we've come up with a little list of things to do over the next few weeks to keep you stimulated.

Forever Barbie
This year is Barbie's 50th birthday and the world (lead by Mattel) has gone nuts about it! Shangai helped celebrate by building the first Mattel Barbie flagship store. $60 million later, this bright pink six storey building is critically acclaimed as sheer architectural brilliance. It offers shoppers a unique kind of retail experience of all things Barbie. If you haven't seen footage have a gawk at this http://www.archdaily.com/21065/barbie-shanghai-store-slade-architecture/

Melbourne comes to the party by showcasing a forever Barbie exhibition at Federation square. The exhibition takes visitors through every aspect of Barbie's life over the past 50 years through the fashions, dream houses, cars, pets and her men. Here you will also be able to view over 300 Barbie dolls - the largest collection ever assembled in the Southern Hemisphere

Our favourite part of the exhibition though... your get to make your own Barbie! Robert Best, Barbies personal stylist, is there running a series of workshops taking you through the full design process in the 'Style-me Suite'.

Tickets are cheapies- only $15, for an afternoon which will take you right back to when you were a little girl and remind you why you spent years playing with Barbies. Get down to Federation Square between 10am and 6pm daily until the 12th July

Gertrude st Projection Festival
This is the second year of this festival in Fitzroy running from July 3rd until the 10th. Last year the entire of Gertrude st in Fitzroy was transformed into an outdoor gallery. You can walk, ride or drive through the st at night and view more than 20 sites of moving, still and installation works. This years theme is dream and it runs all week from 6pm - midnight.

http://www.thegertrudeassociation.com/

Melbourne Magic Festival
Umm... How cool is this? 2 weeks. 70 performers. 20 shows for kids, families and adults only. Plus the Australian Junior Magic Championships! You can also make use of the magic classes and workshop.

http://melbournemagicfestival.com/

Persuasion: Fashion in the Age of Jane Austen

This exhibition at the National Gallery of Victoria is beautiful! It features 29th century fashion in throughout the lifetime of Jane Austen, with pieces dating back to the 1820's! This is highly recommended, it'll make you want to wear bustiers, full skirts and sip on English breakfast tea all day.

http://www.ngv.vic.gov.au/persuasion/

Melbourne Scarf Festival 2009

Ok, I don't really know about this one but it'd be a laugh.. if someone treks to Geelong to go to this festival at the National Wool museum pretty please leave a comment here and tell us about it!
The festival's theme this year is 'Transformations'. This is from the website:
This year's theme is 'transformations', which embodies the notion that all materials (plant, animal or synthetic), raw and/or existing, can be changed in form, appearance, nature or character to produce a new object - in this instance, a scarf.

Festival runs until 19th of July
http://www.geelongcity.vic.gov.au/Visiting_Geelong/Attractions/National_Wool_Museum/2009_Scarf_Festival/

Or perhaps you can see a stage show? There are plenty of blockbusters on at the moment ie Chicago, Avenue Q, Jersey Boys and Wicked.

If you have any more suggestions or have been to any of the above, tell us what you thought x

Brunswick Style 26/06/09

2009-06-28T16:49:00.000-07:00

What exactly is it about Brunswick in Melbourne that makes everyone super-dooper trendy/alternative? We went there on Friday afternoon to scope out the fashion and needed no longer than 15 minutes to play paparazzi because every second person dressed so damn interesting! Just north of Melbourne CBD is where you will find Brunswick - the land of vintage shops, vegan restaurants and bars as far as the eye stretches! Where there is plenty of confusion as to what decade we are living and the population looks like they have just walked out of a Savers change-room.
These are the key trends bought to you by Brunswick:
- hats are worn by everyone
- ruby red lips are a daytime essential
- layer everything. Leotards + singlets + cami's + cardigans + gloves + scarves + coats = warmth
- kitsch is way cool
- furs are embraced (despite the emphasis on vegetarian lifestyles)
- skinny jeans and leather dress shoes, ie: oxfords, for the men
- bright coloured and patterned tights with over-sized tops and singlets
- people dare to wear colours (hallelujah!) but of course you'll find plenty of black and grey marle

top Hudsons on Carlisle st, shorts: Kate Hurst, carigan TV, necklace Karen Walker

Dress Scanlan and Theodore, fur This Law on Sydney rd, hat and crochet Savers and boots from ebay

Jacket and shoes Savers , Cheap Monday jeans, shirt and bag by bric a Brac

R.I.P Michael (1958-2009)

2009-06-25T21:16:00.000-07:00

What a shock and tragedy to wake up to this morning, but lets not go jumping to conclusions just yet. There is still a good chance that MJ is sitting on a Caribbean beach kicking back with Tupac and Lennon, margarita in one hand and Bubbles in the other.

The Spirit of the Black Dress

2009-06-18T22:05:00.000-07:00

A little media release came to our offices today that we thought we'd share with the talented designers of Melbourne.
It looks as if Melbourne Spring Fashion Week 2009 will be celebrating emerging talent through the classic black dress. As part of the official program this competition calls for new fashion and textile designers to submit their take on the contemporary black dress to be judged by a panel of industry experts. The panel will be choosing the ten best garments which will be professionally photographed and displayed in Georges on Collins for the duration of the festival!
For all the details head to http://thespiritoftheblackdress.com.au/

2009 Fashion Trends: a mid-year review

2009-06-18T19:26:00.000-07:00

2009 and has been a great year for fashion, to honour designers everywhere for their hard work we have put together a post to highlight the best trends of the season.

Skinny jeans:
The unkempt rockstar look is by no means new and emerging in 2009. For a while now the guys have been embracing the snug fit of denim on their legs, and so the skinny jean is #1 choice for the uber trendy man.

Animal prints:
We haven’t seen animal prints since Scary Spice rocked out in 1996. 13 years on we see this look modernized in a not so scary way, expressing the trend in scarves, tights and cardigans.

Distressed denim:
There are no two ways about it - this denim trend is sexy. There is certain sex appeal of someone’s naked skin piercing through their favourite pair of denim jeans. What’s even better is that this trend can follow through the seasons, worn in winter with a pair of patterns stockings underneath to keep warm, or as a light pants option in spring/summer when the weather warms up.

Harem pants:
They were all over fashion weeks in Europe in 2008, and they have finally found their way off the catwalks, on to a plane and on the bottoms of fashionable (yet comfort conscious) Australians.

The Poncho:
From the ‘Alpine Drifter’ family, comes the poncho trend for winter. The heavy knit of a poncho is the perfect means to warming up this winter. In keeping with the popularity of androgynous dressing this season, the poncho can be worn on the backs or both males and females. But this trend is probably better suited to the men this year, worn with a pair of skinny blue jeans and leather Oxford’s for an effortlessly charming look.

Spring Feature Shoot

2009-06-17T16:23:00.000-07:00

It was a chilly winters morning when our brave team huddled over a single heater in a run down old house in South Yarra to shoot our amazing feature spread. Models Rhia and Ryder looked incredible (albeit a bit cold) in vintage wears from around Melbourne, dotted with accessories from Mimco. Photographer Emily Abay has captured a magical mood that is sure to get us excited about spring!

Check out the final images when Fashion Journal #92 is released on July 10

What we should be wearing... apparently.

2009-06-15T17:47:00.001-07:00

We found this video on youtube where American designers in the 1930’s were asked to predict what the well-dressed population of the new millennium would be wearing. They got the hair styles right (if your name were "Shaniqua") and they predicted mobiles - but we’re still waiting for the utility belt fitted with keys, radio, coins and “candy for cuties”!

Hello Sailor!

2009-06-15T17:34:00.000-07:00

A few months ago we attended an amazing vintage flea market at the Carlton Hotel by the name of Hello Sailor! Imagine the very trendy Carlton Hotel transformed into a market over two levels with loads of rare and collectable vintage clothing, jewellery, boots, trinkets, vinyl and artwork. We loved it for the following reasons:
1. Most stuff was dirt-cheap!
2. It was over 2 days with different stallholders on each day, so Sunday didn’t just have all the leftovers
3. It began at 1pm, which meant we could sleep in rather than charge through markets at 7am to uncover the gems!
4. The bar was open (which may have accounted for some of the stuff that made it home), they provided a BBQ and DJ’s all day
Here are some photos from the last one:

The next market is on Saturday and Sunday 27th and 28th June.

South Yarra Style 12/06/09

2009-06-14T22:28:00.000-07:00

It was a freezing cold day in Melbourne today – overcast, windy and approximately 13 degrees when we went to hunt typical style of South Yarra. For most of the excursion people were charging past us in hunt to escape indoors, but before they did we managed to catch a glimpse of the typical style:

1. Heavy wool coats in creams, dark shades of grey, purple or red, and check prints.
2. Dainty dresses recycled from summer, warmed up with opaque black stockings.
3. Scarves (the perfect winter accessory for adding colour to an otherwise black
outfit). Heavy cable knits, cream angora and furs the most popular choices.
4. Suede ankle boots, again in black and grey.
5. Glamorous head gear, beanies, berets and headbands making a comeback

Skirt and accessories: Alannah Hill

Coat: Zara, shoes: Sandbag, beanie and gloves from various markets.

Photographer of the week: Nirrimi Hakanson

2009-06-11T00:34:00.001-07:00

We just have to share the work of Nirrimi Hakanson. She's just 16 years old and we think (I mean know) that she has an extremely bright future ahead of her.

The daughter of artists, creativity flows through her veins; self-taught at the age of thirteen, she wanted to capture all that was beautiful in the world. “So many things in life inspire me. Life is so beautiful, we're just all so accustomed to it that we no longer notice,” says Hakanson. Her photos mainly featuring ethereal looking young girls, mesh vibrant colours with soft, dream-like lighting; a look that this Townsville native hopes will take people back to their childhood. “I just want to show them the world and life how I see it. I hope they find it as beautiful as I do. As long as I invoke some sort of emotion, whether good or bad, I'm happy.” So keep an eye out for this name in the future pages of Vogue, this girl has aspirations that soar higher than the clouds.

http://www.nirrimi.com

iSpyLevi's

2009-06-10T23:14:00.000-07:00

Ever wanted to take someone's pants right off them? Well Levi's is giving you the chance with their latest venture iSpyLevi's. Hundreds of pairs have been released onto the streets of Sydney (Melbourne and Wellington soon to follow), worn by Tweeting LEVI'S peeps...think you see someone in them? Just ask 'Are they LEVI’S®?’ and if you get the right person, they'll drop their pants and give them to you on the spot.

Follow them on twitter, with clues of their whereabouts released regularly and try to hunt them down for a free pair of 501s. Look out for high profile fashionistas and media types dropping their pants in the near future.

If there's no one in the f.j office in the coming weeks you'll know where we'll be!
www.twitter.com/iSpyLevis

Men's Photo Shoot for Spring Issue 2009

2009-06-08T23:38:00.000-07:00

Rhys Ripper of Academy for Men (and guest men’s editor for Issue 92 – out July 10) shot a guy’s feature shoot for the upcoming issue. Here’s a sneak peek of the behind the scenes action. To see the final result (which might I say is amazing – a great combination of top notch photography and awesome post production techniques) you will have to wait until July 10. The shoot was shot by Matt Caplin, styling by Julian Sapinski, make-up by Jess Crema and hair by Daniel Jenkins. Models are Academy Men's new guys Jordy Catalano and Danny Nuttall.

Melbourne Style 5/06/09

2009-06-08T18:00:00.000-07:00

On Friday afternoon we travelled to Federation Square for fashion inspiration in the heart of Melbourne’s CBD. The weather was quite lovely (an unusual occurrence in Melbourne’s winter) - chilly with the sun shining through.

We started with the goal of finding the fashion, but most of our time was consumed with filtering through the masses adorned in black apparel to uncover the real trends.

What we found was

A palate of black, navy, browns in every hue and olive greens.
Oversized blazers replacing leather bomber jackets.
Animal prints and furs everywhere. Some only adding touches to their outfits with scarves, and others daring to make a bolder statement in animal print pants and cardigans.
Many picking up the gothic romance feeling in velvets and laces.
And in light of our economic recession vintage everything!

Below are some trendy Melbourne folk sporting said trends…

Top: Alice and the Eve, pants: Self Titled, scarf: The Reject Shop, cardigan: Privilege, shoes: Fat

Skirt: Retro Star, top: Bardot, gloves: Lincraft, fur: Queen Victoria Market

Left to right

LEFT

Blazer: Jupiter, Jeans: Elwood, Scarf: Aussie bandana at the Chinese Souvenir shop, Belt and sunnies: from Korea, Shirt: vintage

MIDDLE

Blazer: borrowed from older brother, Jeans: Elwood, Jumper: Ararat F.C. uniform. Shoes: Dunlop Volleys

RIGHT

Jeans: Elwood, Shoes: Doc Martens, Tee: Vanishing Elephant, Specs: Hosiris

Artist of the Week

2009-06-04T19:56:00.000-07:00

The work from Melbourne freelance artist Genna Campton found their way to us this week and we were blown away! We will be featuring some of her work in the next issue of Fashion Journal (out July 10th). We found these to be particularly amazing, but you can check out more of her illustrations at her own site:
www.gennacamptonillustration.blogspot.com

Our Concept

2009-06-04T19:39:00.000-07:00

Melbourne, what are you wearing?

Ever looked to a runway photo from Fashion Week for outfit inspiration and thought to yourself, “uh-huh so that’s the fashion. But I’m going to have trouble walking through doors with this giant set of wings I’m wearing with my lingerie” - a la Victoria’s Secret. The photos are often extravagant and impossible to pull off, but god-bless them for trying.

While these shots are there to inspire, the beautiful people we pass in the street have the style we want. This is where this blog begins.

Melbournians are some of the most fashionable people in the world – we’ve come to capture them. Walking the streets, scaling the cafes and sitting on train platforms to find handsome fashion on real people each week.

No models. No stylists. Just genuine fashion in a beautiful city.

In additional to searching for style, we’ll be showcasing a diary of our progress for the upcoming issue each week, with all the ideas that are flown around behind the scenes prior to publication.

Our little blog will also keep you updated weekly with the work of talented new artists and photographers we’re digging each week.

We hope you love it.